| Name | Definition |
|---|---|
| Unique Players | The number of unique players. |
| Stickiness | The percentage of users, returning and new, who returned to a game in a given time period. |
| Visits | The number of times players entered a game. |
| Average Session Length | The average duration of time (in seconds) between a player joining a game and leaving the game. |
| Total Play Time | The total duration of time (in seconds) players were in a game. |
| Average Play Time | The average duration of time (in seconds) players were in a game. |
| Name | Definition |
|---|---|
| Revenue | Total spent (Robux or USD) by players. USD is calculated from Robux using the DevEx conversion rate. |
| Estimated Net Revenue | Revenue calculated by estimating Roblox’s and asset creators’ cut using this formula: Dev Product Revenue * 70% + Game Passes Revenue * 70% + Assets Revenue * 40%. |
| Avg Revenue per Paying Player | Revenue divided by Paying Players. |
| Avg Revenue per Player | Revenue divided by Unique Players. |
| Revenue per Visit (RPV) | Revenue divided by Visits. |
| Paying Players | Unique Players who have made a purchase. |
| Paying Player Percentage | Paying Players divided by the number of Unique Players. |
| Total Purchases | Total number of completed purchases. |
| Avg Revenue per Purchase | Revenue divided by Total Purchases. |
| Avg Purchases per Paying Player | Purchases divided by Paying Players. |
| Avg Purchases per 1,000 Player | Purchases divided by players multiplied by 1,000. |
| Total Prompts | Total number of purchase prompts. Excludes prompt where a purchase is not possible (ie. the product is not available for purchase). |
| Avg Prompts per Player | Total Prompts divided by Unique Players. |
| Prompt to Purchase Conversion Rate | Total Purchases divided by Total Prompts. |
| Name | Definition |
|---|---|
| Impressions | The total number of times paid ads were seen by players. Learn more about valid impressions https://bloxbiz.notion.site/Metric-Definitions-94a9660ce584490f9b43270b9d722455. |
| Reach | The number of unique players who recorded at least one impression on a paid ad. |
| Frequency | The average number of impressions recorded per player. |
| Total Exposure Time | The total valid exposure time (seconds) recorded by players. Learn more about valid exposure time https://bloxbiz.notion.site/Metric-Definitions-94a9660ce584490f9b43270b9d722455. |
| Exposure Reach | The number of unique players who recorded at least one valid exposure. |
| Average Exposure Length | The average time (seconds) of all valid exposures. Learn more about valid exposures https://bloxbiz.notion.site/Metric-Definitions-94a9660ce584490f9b43270b9d722455. |
| Fill Rate | The rate (percentage) of when a paid ad is shown. |
| Amount Earned | The total earnings (USD) in a time period. |
| Average CPM | The average CPM (USD) in a time period. |
What is a valid impression?
An impression is 10 seconds of cumulative valid exposure time. For example, a player can view an ad for 5 seconds, look away, and then view it for another 5 seconds for a total of 10 seconds of cumulative valid exposure time.
There are also additional metrics available to see 2-second impressions and 3-second impressions.
What is a valid exposure?
A valid exposure must be at least 0.5 seconds with a viewing angle of less than 55° and must cover at least 1.5% of the screen. Exposures are excluded from players while idling for more than 10 minutes.